How do you build a digital first education strategy to drive new revenue for your organization?
Over the last two years we’ve seen revenue from in-person events drying up and it’s become imperative to develop new growth strategies.
We are sitting down with Gabriele Janes from the Canadian Marketing Association (CMA) to chat about how they built their professional designation program to generate new revenue and reach thousands of learners across the world.
In this webinar, we’ll discuss:
- How CMA developed and executed their strategy.
- The impact of the program on business growth.
- What learners are looking for in a modern online experience.
- The components of a modern online experience and the next phase of CMA’s digital transformation strategy.
Watch now
Presenters
Gabriele Janes
Senior Advisor, Learning, CMA
Gabriele is an experienced association management executive, specializing in leading online adult learning and development opportunities for young professionals to grow their knowledge, skills and confidence. In her current role of Senior Advisor to the CMA Learning team, she utilizes her knowledge and insights to help both senior marketing leaders and those aspiring to hold marketing leadership roles achieve their goals. She understands what marketers need to know today and brings enthusiasm and critical thinking to the planning of each marketing learning program, while staying abreast of trends in life-long learning. Gabriele’s previous business experience includes senior management roles in finance in the Canadian film and television industry and administration and customer relations in major real estate development projects.
Bianca Del Vecchio
Senior Customer Advocacy Manager, D2L
Bianca Del Vecchio is the Senior Customer Advocacy Manager for the Corporate market at D2L. In this role, Bianca works with leaders in corporate learning to broaden the impact of their programs and to showcase their achievements through strategic partnership opportunities. With a background in customer advocacy and the world of tech, Bianca is excited about the intersection of storytelling, innovation, and customer engagement.