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Engage Younger Members by Embracing the Digital Transformation

Membership associations need to be ready to adapt to new online learning experiences to meet the needs of prospective members.

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Younger generations—millennials and Gen Z—make up a growing majority of the workforce, yet together they account for only 30% of the average association’s membership.

Membership associations need to be ready to adapt to new online learning experiences—one of the benefits younger professionals value most—to meet the needs of prospective members.

In this eBook, learn how to:

  • Modernize your association’s continuing education, training, and accreditation programs.
  • Scale programs and services without increasing costs.
  • Stay competitive in an evolving market.